|Below is more detailed information on some of today's hottest fabrics: Fleece, Microfiber, and Mercerized Cotton. Also what to look for when buying other fabrics.|
– Do You Know what you are Selling?
Value: your customer determines value by
what they see at retail and through direct mail (i.e. Nordstrom, Lands
End). The supplier that most
closely “mimics” retail is the supplier you want to be aligned with. Nobody comes close to the fashion
forward styles of retail as Dunbrooke.
Fleece: Do your
client’s know what they are getting?
- Polar Fleece is a trade name (a brand name of Maldin Mills).
- Dunbrooke’s brand is Sport
Fleece – and our
brand is 235 grams per square centimeter – (most are only 200
- Dunbrooke’s Sport Fleece is of the highest quality because it is pre-pilled…on both sides. This describes the degree to which it has been brushed – many manufacturers only pre-pill one side of the fabric, we pre-pill both to bring you the highest quality garment. True fleece is 100% polyester – beware of cotton/poly blended fleece, which does not maintain shape and is not colorfast. View Dunbrooke Fleece styles.
Microfiber: The Mystery Fabric
Did you know, its 100% polyester as well? Now of course, the best way to sell this wonderful fabric is to call it Microfiber. Polynosic Microfiber is a poly/rayon blend -- it has rayon woven into the fabric. Tencel is rayon and is derived from wood pulp. Our Augustine windshirt for example has tencel in it – making it polynosic… the best and most breathable/colorfast microfiber available.
Are your clients getting
the best quality of microfiber?
If they choose Dunbrooke – they are!
Here is what you need to look for when purchasing
It must be polyester or poly-blend, look out for anything called
Look for brushed – how soft is the microfiber – high quality
microfiber is brushed for softness.
Fading – high quality microfiber looks faded from brushing no
matter how deeply it is dyed!
Construction – garment should have tight seams, quality closures,
and important golf features such as a double swing back.
Cotton: It’s soft… but why?
One major advantage of mercerized cotton is that you can wash it 20 times and it still will not fade. What makes a cotton mercerized? To begin with, the garment is made with superior grade cotton. Second it is boiled at extremely high temperatures, and third – it is soaked in an acid solution where it sits for literally a few days. Fourth, it is put into a neutralizing solution, and lastly – it is baked! The result – a beautiful, shiny, super strong, absent of any impurities fabric! Mercerized cotton shirts remain colorfast and have incredible strength. Dunbrooke’s mercerized cotton items are created just as described above – creating the highest quality garment.
Dunbrooke has always gone to
great lengths to design and manufacture quality clothing. There are subtle but very
important details to understand when selling garments to your clients –
pictures can be deceiving – make sure you always show samples –
and that you are selling quality garments your clients can wash and wear
again … and again… and again:
DO NOT look at the ounces/weight of a shirt listed in a catalog and
make a decision about whether or not this garment will work.
The weight listed for one shirt may
be lower (5.5 oz. for example compared to 8.2 oz. for another) – simply
because one was cut from 45” goods and the other from 60” goods. Weights can be very deceiving –
order in samples and you will see how deceiving the listed weight can
be. Ordering samples from
Dunbrooke is absolutely free if it is returned within 30 days – there is
NO restocking fee! When
samples are shown, the Dunbrooke item is most often picked because of its
quality and styling!
Pocket Sizing: Put your hands in the pockets of the garments you are showing. Try them on before you show them! Do they feel right? Often, you will find the pockets are not deep enough in lesser quality items – where are the pockets positioned?
Men’s and Ladies Apparel: Does the manufacturer offer men’s and ladies styles and sizes? The number of women in the workforce is still growing – it is estimated women will out number men in the workforce by 2005 -- (55% to 45%) are you still selling only men’s sportswear? If so, you are missing a tremendous opportunity!
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